In the heart of Sherbrooke, Café Hubert Saint-Jean stands as a testament to time, celebrating a 100-year legacy that originated in the confines of a downtown basement in 1923.
CJMQ explored the history of the local coffee roaster with Marc-Antoine Crépeau, the current co-founder and manager.
"For us, it's really important to put the story in front and also give to the customer the reason why we keep the name." expressed Crépeau, emphasizing the café's commitment to preserving its storied past.
In the wake of Café Hubert Saint-Jean's recent milestone, Crépeau reflects on the significance of the café's endurance.
"It means a lot to me, and particularly, I am now in relation with the founder's son."
This connection to the founder's legacy underscores the café's dedication to its roots and the narrative it continues to craft.
"I think the key is really to keep things simple—making good quality at a fair price and being involved with your customer and learning from them."
Beyond the business aspect, Café Hubert Saint-Jean remains deeply ingrained in the local community.
"We are really involved with the community," showcasing the café's commitment to creating more than just a coffee shop but a gathering space embedded in the fabric of Sherbrooke," Crépeau notes.
Listen to the full story below: