Moms in black community still elated over Crayola inclusivity

Pic showing some packs of crayons from Crayola's new colors of the World range
Pic showing some packs of crayons from Crayola's new Colors of the World comprising 366 crayons. Photo courtesy: Crayola.com
Yetunde Bada - CFUV - VictoriaBC | 19-01-2021

Some women on a WhatsApp platform for Black mothers in Victoria are still excited over Crayola’s inclusive books and crayons for kids that were rolled out in 2020.

Crayola launched “Colour of the World” crayons which include 24 “specially formulated crayons” designed to reflect over 40 skin tones across the world. 

Crayola made the announcement on May 21, the UN World Day for Cultural Diversity for Dialogue and Development.

“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” said Crayola CEO Rich Wuerthele in a press release. “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”

The Colours of the World materials began hitting shelves in July, just ahead of the school year. 

On the WhatsApp group, Black mothers in Victoria have expressed their excitement about the change that the school materials could bring at the ground level and the inclusion it offers.