The Tourism Abbotsford Society is looking ahead and working on a blueprint to bring tourism back to the Fraser Valley once the pandemic subsides.
Craig Nichols, the executive director of Tourism Abbotsford Society, said Abbotsford tourism is working on a three or four-year plan to rebuild the industry after the devastating year they have had. The main aspect of this plan is to focus on holding local events such as concert series to promote local artists.
The tourism industry commits to consulting with the community during every step of the rebuild.
Here is the second part of a two-part CIVL interview with Craig Nichols: