Sackville responds to criticism with increased newsletter access

Sackville Town Hall in March 2021. Photo by Erica Butler.
Erica Butler - CHMA - SackvilleNB | 17-06-2022
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The town of Sackville’s communications practices have received some scrutiny lately as residents in the vicinity of a proposed factory on Walker Road express dismay at a lack of notification of bylaw changes that made way for the development.

Sackville does publish a newsletter, though it is primarily distributed via email as a pdf. Councillor Michael Tower brought up the possibility of expanding into print at council’s meeting on Tuesday evening. “I know that we have great websites, but there are a lot of people who don’t have access to that,” said Tower, making a case for a newsletter people “could hold and read.”

Tower said the problem with people not getting information about town activities, is that “they hear about it after and then we have an uproar.”

Special projects manager Kieran Miller told council that the town’s monthly newsletter is indeed available in print, in small quantities distributed at town hall, the Visitor Information Centre, and the library. Miller also said that as of last month, residents can sign up to have a copy of the newsletter mailed to them. The offer was included in the last edition of the newsletter, and Miller says only one family had taken up the offer as of Tuesday.

The distribution method isn’t what concerns Matt Litvak, one of the Walker Road neighbours who feels let down by communications around town planning. At a meeting on June 7, Litvak asked council to consider expanding on what they included in the newsletter, to reflect not only finished council business, but items that council is considering in future meetings.

“Every department in town talks about past, present and future activities. The only department that doesn’t is town council,” Litvak told council. “You only talk about what’s happened, not what you’re working on, or what you’re going to be working on in the future. I think that would be a really good way to get the town involved and notified as to what’s happening in their town.”

To see past editions or sign up for the town of Sackville monthly newsletter, check out this page on the sackville.com website.

Listen to this story as reported on CHMA's Tantramar Report: