{"id":82307,"date":"2022-02-16T13:38:07","date_gmt":"2022-02-16T18:38:07","guid":{"rendered":"https:\/\/canada-info.ca\/?p=82307"},"modified":"2022-02-16T16:43:28","modified_gmt":"2022-02-16T21:43:28","slug":"mrc-pontiac-launches-new-regional-brand","status":"publish","type":"post","link":"https:\/\/canada-info.ca\/en\/mrc-pontiac-launches-new-regional-brand\/","title":{"rendered":"MRC Pontiac launches new regional brand"},"content":{"rendered":"<p>On Saturday (Feb. 12), staff and elected officials from MRC Pontiac gathered at the Chutes Coulonge Park for the unveiling of the region\u2019s new brand.<\/p>\n<p>The project to sell the territory as a tourist destination and place to live centers around the tag \u201cThe Pontiac.14,000 reasons,\u201d a reference to the Pontiac\u2019s area of roughly 14,000 sq. km as well as its 14,000 year-round residents. The launch over the weekend featured a <a href=\"https:\/\/www.youtube.com\/watch?v=L1Ow7hKeEEE\" target=\"_blank\" rel=\"noopener\">promotion video<\/a> as well as the launch of their website, Destination Pontiac.<\/p>\n<p>MRC Pontiac Economic Development Director Cyndy Phillips said that the presentation was the culmination of nearly two years of work for MRC staff, in collaboration with marketing consultants Visages r\u00e9gionaux. More than 250 people were involved in the initial consulting process, from all walks of life and from all corners of the region.<\/p>\n<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-82307-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/canada-info.ca\/wp-content\/uploads\/2022\/02\/Clip-Cyndy-Phillips-brand.mp3?_=1\" \/><a href=\"https:\/\/canada-info.ca\/wp-content\/uploads\/2022\/02\/Clip-Cyndy-Phillips-brand.mp3\">https:\/\/canada-info.ca\/wp-content\/uploads\/2022\/02\/Clip-Cyndy-Phillips-brand.mp3<\/a><\/audio>\n<p>Phillips said that they have more planned for the future, including a podcast co-produced by Visages r\u00e9gionaux and Radio-Canada, as well as more videos and branded content.<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-82307-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/canada-info.ca\/wp-content\/uploads\/2022\/02\/Clip-Cyndy-Phillips-timeline.mp3?_=2\" \/><a href=\"https:\/\/canada-info.ca\/wp-content\/uploads\/2022\/02\/Clip-Cyndy-Phillips-timeline.mp3\">https:\/\/canada-info.ca\/wp-content\/uploads\/2022\/02\/Clip-Cyndy-Phillips-timeline.mp3<\/a><\/audio>\n<p>Pontiac MNA Andr\u00e9 Fortin was on hand for the event, and said that he hopes the new branding effort entices people to the region.<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-82307-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/canada-info.ca\/wp-content\/uploads\/2022\/02\/Clip-Andre-Fortin-MRC-brand.mp3?_=3\" \/><a href=\"https:\/\/canada-info.ca\/wp-content\/uploads\/2022\/02\/Clip-Andre-Fortin-MRC-brand.mp3\">https:\/\/canada-info.ca\/wp-content\/uploads\/2022\/02\/Clip-Andre-Fortin-MRC-brand.mp3<\/a><\/audio>\n<p>More information is available on their website\u00a0<a class=\"spip_out\" href=\"https:\/\/destinationpontiac.ca\/en\/\" target=\"_blank\" rel=\"external noopener\">Destination Pontiac<\/a>.<\/p>\n<p><strong>The full interview with Phillips is available below:<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Saturday (Feb. 12), staff and elected officials from MRC Pontiac gathered at the Chutes Coulonge Park for the unveiling of the region\u2019s new brand. The project to sell the territory as a tourist destination and place to live centers around the tag \u201cThe Pontiac.14,000 reasons,\u201d a reference to the Pontiac\u2019s area of roughly 14,000&hellip;<\/p>\n","protected":false},"author":104,"featured_media":82321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[57,219],"tags":[12614,3778,956,12615,1507],"radio":[239],"origine":[274,258,260],"acf":[],"_links":{"self":[{"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/posts\/82307"}],"collection":[{"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/users\/104"}],"replies":[{"embeddable":true,"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/comments?post=82307"}],"version-history":[{"count":0,"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/posts\/82307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/media\/82321"}],"wp:attachment":[{"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/media?parent=82307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/categories?post=82307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/tags?post=82307"},{"taxonomy":"radio","embeddable":true,"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/radio?post=82307"},{"taxonomy":"origine","embeddable":true,"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/origine?post=82307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}