Following a change in career direction and work as a self-taught barber for more than two years, Isaiah Cruz decided in 2020 it was time to branch out and build his own business and expanding services beyond the traditional barbershop.<\/p>\n
\"We wanted to cater to a bigger demographic,\" said Cruz, attributing to Scarborough's diversity communities.\u00a0 He felt there was an opportunity to provide services for both the multicultural demographic, as well as become a \"one-stop shop\" to widen inclusivity.<\/p>\n
This approach includes expanding the barbershop idea by hiring hair stylists and beauty technicians, which helped the shop stand out and avoid being male-dominated, according to Cruz.<\/p>\n
After working in another shop and independently in his basement, Cruz felt he had the right team, experience and community to support this new venture, and transition towards operating a full-fledged shop in the Markham and Kingston Rd. area.<\/p>\n
He co-founded District, a shop that despite opening amid the COVID-19 pandemic, has garnered overwhelming support from the surrounding area, old and new clientele.<\/p>\n
At the heart of the shop's environment is Cruz's emphasis on fostering community and new connections, which he envisioned as central towards its image and vibe.<\/p>\n
\"It's hard to a find a place that stands out to you and fits your image, and for me it was so hard because, [as] a one-stop shop I want a good amount of space.\"<\/p>\n
To promote the shop's image, Cruz and his staff have canvassed to other businesses to advertise there and build a sense of comraderie with them, including the local Popeye's restaurant, and independent places like the butchershop in the shared plaza.<\/p>\n