{"id":139250,"date":"2023-02-02T17:16:35","date_gmt":"2023-02-02T22:16:35","guid":{"rendered":"https:\/\/canada-info.ca\/?p=139250"},"modified":"2023-03-01T12:59:31","modified_gmt":"2023-03-01T17:59:31","slug":"renaissance-lac-brome-heads-into-2023-with-a-new-name-accompanied-by-a-new-look","status":"publish","type":"post","link":"https:\/\/canada-info.ca\/en\/renaissance-lac-brome-heads-into-2023-with-a-new-name-accompanied-by-a-new-look\/","title":{"rendered":"Renaissance Lac-Brome heads into 2023 with a new name, new look"},"content":{"rendered":"

In 1961, a group of residents came together to sound the alarms on the state of Brome Lake (water body), considered the \u201ccrown jewel\u201d of the Brome Lake municipality. At the time, the lake was facing frequent cyanobacteria outbreaks.\u00a0<\/span><\/p>\n

Together, these residents established the Brome Lake Conservation Association to take action. The association was <\/i>one of the first organizations dedicated to lake protection in Quebec and was created before the Ministry of Environment.\u00a0<\/span><\/p>\n

In 2001, the organization found a new name in Renaissance Lac-Brome (RLB); a name that reflected what it deemed as the necessary \u201crebirth\u201d of the lake and one that the group has stuck with for the last two decades, until now.<\/p>\n

As of yesterday, what was formerly known as RLB will now be Conservation Lac-Brome (CLB). The new name is\u00a0 accompanied by a new logo after board members decided that the organization was in need of a rebranding.<\/p>\n

\u201cThe question arose a few years ago, a lot of people didn\u2019t know what we were doing. RLB didn\u2019t mean much to people. People that are used of RLB that were here in Knowlton or Brome Lake for a while knew us, but the new residents here didn\u2019t know us,\u201d noted Jean-Pierre Pilon, president of CLB.\u00a0<\/span><\/p>\n

With the word \u201crenaissance\u201d now often incorporated in the names of businesses, senior\u2019s residences, charities, etc., Pilon said that \u201cthe mission that we have and what we are concerned of wasn\u2019t integrated in the name.\u201d\u00a0<\/span><\/p>\n

\u201cJust looking at the other organizations that take care of lakes, their name is really in align with their mission. So, we decided to change the name because it was more confusing than anything,\u201d added Pilon. \u201cConservation Lac-Brome is not something we took out of the basket. We\u2019re going back to the name that the founders of this organization gave to it in \u201961.\u201d<\/p>\n

In terms of the new logo, Pilon mentioned that CLB wanted something more \u201cmodern\u201d and that would \u201cspeak to the people.\u201d<\/p>\n

\u201cA lake by itself doesn\u2019t exist. You need a watershed and the watershed that we have, 185 km of watershed, goes as far as Sainte-\u00c9tienne-de-Bolton to South Stukely,\u201d he explained. \u201c(\u2026) The logo, if you look at it, you see water coming from the mountain, coming from the watershed, and going into the lake.\u201d<\/p>\n

With this rebranding comes new objectives and a change in the organization's strategic plan.\u00a0<\/span><\/p>\n

\u201cWe think that our organization has focused a lot on studies in the past. We\u2019re monitoring the quality of the water and we\u2019re trying to reach out to people to tell them what\u2019s going on with the lake. We think we have to do it a bit more,\u201d said Pilon. \u201cIt\u2019s not a matter of one organization to change things. I think that everyone can do, at their level, changes to improve the quality of the water of the lake.\u201d<\/p>\n

\u00a0Pilon mentioned that the organization is in the process of reviewing its strategic plan that will focus on education, collaboration, and cooperation with the community.<\/p>\n

\u201cThe rebranding in itself will speak more, but it\u2019s not the hand. It\u2019s a new beginning, we are going back to what the organization was in the past, and it\u2019s in line with what we want to do. By changing the name we don\u2019t expect to have people coming to us, we have to go and see the community,\u201d he said.\u00a0<\/span><\/p>\n

Last year, the group made a presence at the local farmer\u2019s market, it collaborated with the Knowlton Boat Club to give lessons to students at both the local elementary schools, and it organized different community events; something that CLB wants to build on.\u00a0<\/span><\/p>\n

\u201cWe have a budget of around $125,000. Each year we are doing a lot of projects. Monitoring the lake is part of it, but we\u2019re doing projects to improve the quality of the water,\u201d noted Pilon. \u201cWe are working closely with the town as well.\u201d<\/p>\n

Pilon explained that even though Brome Lake is in better shape than it was back in the 70s and 80s, it hasn\u2019t made things easier for the organization.\u00a0<\/span><\/p>\n

\u201cAt the time, they had point source pollution (specific spots on the lake). The sewers weren\u2019t built yet, we didn\u2019t have the technology, we didn\u2019t have the knowledge, it wasn\u2019t the same,\u201d he said. \u201c(\u2026) The point sources were recognizable. Nowadays, we\u2019re talking about non-point source; it\u2019s all over the place. It\u2019s the reason why we need the community to participate in this endeavour.\u201d<\/p>\n

A major focus for CLB is reducing the phosphorus that enters the lake, this involves reducing what Pilon refers to as the \u201cnutrient budget,\u201d and preserving the riparian line around the lake.<\/p>\n

\u201cThe scientists that looked at the lake back in the 80s and 90s, they were telling us, as a community, \u2018your lake is feeding itself. You have so much phosphorus.\u2019 (\u2026) We haven\u2019t succeeded yet to reduce the phosphorus coming in,\u201d mentioned Pilon.<\/p>\n

The goal for CLB is to transform the knowledge communicated to the community into action.\u00a0<\/span><\/p>\n

\u201cIt\u2019s a matter of having awareness and to teach them what they can do. Demonstrate that even the smallest change could help the lake,\u201d said Pilon.\u00a0<\/span><\/p>\n

A membership campaign will be launched by CLB in the upcoming months. For more information on CLB and what it means to become a member visit the website<\/span><\/a>.<\/p>\n

Listen to the full interview below:<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

In 1961, a group of residents came together to sound the alarms on the state of Brome Lake (water body), considered the \u201ccrown jewel\u201d of the Brome Lake municipality. At the time, the lake was facing frequent cyanobacteria outbreaks.\u00a0 Together, these residents established the Brome Lake Conservation Association to take action. The association was one…<\/p>\n","protected":false},"author":113,"featured_media":139271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[57,221,222],"tags":[4358,758,15275,5980,20360,4640,6058,18246,15514,1507,20357,7780,13835,16519],"radio":[246],"origine":[274,259,260],"acf":[],"_links":{"self":[{"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/posts\/139250"}],"collection":[{"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/comments?post=139250"}],"version-history":[{"count":3,"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/posts\/139250\/revisions"}],"predecessor-version":[{"id":142802,"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/posts\/139250\/revisions\/142802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/media\/139271"}],"wp:attachment":[{"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/media?parent=139250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/categories?post=139250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/tags?post=139250"},{"taxonomy":"radio","embeddable":true,"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/radio?post=139250"},{"taxonomy":"origine","embeddable":true,"href":"https:\/\/canada-info.ca\/en\/wp-json\/wp\/v2\/origine?post=139250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}